E-Commerce Training
A practical programme for founders, marketplace managers and marketing teams who need to run profitable ecommerce operations.
The programme
E-Commerce Training, Taught By Operators
8 weeks · live online cohorts · weekly workshops · lifetime resource access
8 weeks, live
Two live workshops a week, recorded and archived for lifetime access.
Small cohorts
Capped at 30 seats so every account gets reviewed on camera.
Built on real accounts
Every framework is one we run for paying brands, with the numbers shown.
Curriculum
Eight modules, no filler
Each module ends with a deliverable applied to your own store or account, reviewed live.
Module 01
Store Architecture
Catalogue design around buying occasions, collection hierarchy, PDP structure and the objections every page must close.
Module 02
Conversion Engineering
Reading session recordings properly, building a CRO backlog by revenue impact, and running tests that answer a question.
Module 03
Paid Media Foundations
Account structure on Meta and Google, creative testing frameworks, budget pacing and the metrics that actually predict profit.
Module 04
Creative Systems
Hook writing, batch production, UGC pipelines and how to keep a testing calendar fed without burning the team out.
Module 05
Marketplace Operations
Amazon and quick-commerce listing hygiene, ranking levers, inventory planning and margin protection across channels.
Module 06
Retention & LTV
Lifecycle flows, WhatsApp and email sequencing, replenishment timing and building repeat purchase into the product mix.
Module 07
Numbers That Matter
Contribution margin, blended CAC, cohort payback and a weekly operating dashboard you can defend in a board meeting.
Module 08
Scale Playbook
Putting it together: a 90-day plan with owners, budgets and the escalation rules for when a channel breaks.
Mentors
Taught by the people running the accounts
Performance media
Growth Lead
Runs eight-figure annual spend across Meta, Google and marketplaces.
Store & CRO
Ecommerce Lead
Rebuilt buying paths for DTC brands across tea, beauty and home care.
Creative systems
Creative Director
Ships hundreds of tested assets a quarter with a repeatable pipeline.
Enrolment
Apply for the next cohort
Seats are capped at 30. Tell us where you are today and we'll confirm whether this cohort is the right fit.
- Live workshops twice a week, recordings included
- Templates, dashboards and audit checklists
- Direct account reviews on camera
- Alumni access to future cohort material
Prefer to talk it through first?
Tell us what you're working on. We'll come back within one business day with a point of view, not a brochure.