Studio Notes

Nine essays on the craft behind the work — design systems, 3D, performance and process.

3D & Motion

Draco compression, texture budgets and lazy canvases: the exact checklist we use to ship 3D under a one second load.

Aug 24, 20268 min

Design

Treat your system like software: versioning, changelogs, adoption metrics and a roadmap owned by a real person.

Aug 11, 20266 min

Branding

Great creative work is downstream of a sharp brief. Here's the one-page format we've used on 90+ engagements.

Jul 29, 20265 min

Development

You can have art direction and a 1.2s LCP. It just means deciding what loads first, on purpose.

Jul 15, 20269 min

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