Rebuilding a Tea Brand's Entire Buying Path
A cluttered catalogue turned into a guided, high-converting store.
Brand
Apsara Tea — Ecommerce, 2026.
Challenge
Traffic was healthy but the store converted below 1%. Ninety-plus SKUs sat in flat collections, PDPs read like inventory sheets, and checkout dropped 71% of carts on mobile.
What we did
We rebuilt the catalogue around occasions instead of SKUs, rewrote every PDP against buying objections, compressed checkout to two steps and wired WhatsApp-based cart recovery.
Result
Conversion rate more than doubled inside two months and repeat purchase rate moved from 14% to 27% without additional media spend.
Numbers
What changed
2.1x
Conversion rate
-38%
Cart abandonment
+93%
Revenue per session
27%
Repeat purchase rate
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Tell us what you're working on. We'll come back within one business day with a point of view, not a brochure.