Aurora Brand System

Aurora Brand System hero image

The challenge

Aurora had eleven inconsistent logo variants and no verbal identity across six markets.

Our solution

We consolidated the mark into a single geometric system, defined a bilingual voice and shipped a 96-page guideline plus a Figma library.

The result

Brand recall in tracking studies climbed 34% within two quarters.

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Inside the work

Let's build something worth remembering.

Tell us what you're working on. We'll come back within one business day with a point of view, not a brochure.