Useful research on a two-week timeline

DesignMay 9, 20265 min read

Perfect research programmes rarely survive a client budget. Lightweight research always beats assumptions.

Our minimum viable study: five 30-minute interviews, one unmoderated prototype test with twelve participants and a funnel review.

Synthesis happens live in a shared board so stakeholders watch the insight form rather than receive a verdict.

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Maya Iyer

Head of Design

Maya builds design systems for products used by millions and teaches interface craft.

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