Owning the Category Search Before Buying It
Technical repair plus intent-led content compounding month over month.
Brand
GK Hair — SEO, 2026.
Challenge
Thin duplicate product pages, no internal linking logic and a crawl budget wasted on parameter URLs left high-intent terms invisible outside paid results.
What we did
We fixed indexation and speed, mapped the keyword universe by intent, restructured category architecture and published briefed content on a monthly calendar with digital PR support.
Result
Non-brand organic traffic tripled inside three quarters and organic now contributes a quarter of total revenue.
Numbers
What changed
3.1x
Non-brand organic
180+
Page-one keywords
24%
Revenue from organic
1.4s
LCP after fixes
Let's put your brand on this page.
Tell us what you're working on. We'll come back within one business day with a point of view, not a brochure.