DevelopmentJuly 15, 20269 min read
Performance is an art direction problem before it is an engineering problem. Deciding that the headline is the hero, not a 4MB video, is a creative choice.
Our default stack: static rendering, responsive AVIF images, self-hosted variable fonts with font-display swap, and zero blocking third-party scripts above the fold.
Budget every third party. Each tag needs an owner and a measurable business case, reviewed quarterly.
- #Performance
- #SEO
- #Frontend
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Pankaj Verma
Founder & Creative Director
Pankaj has led digital work for challenger brands for 14 years and founded MarketOps in 2019.
